How to Optimize Web Page Speed to Satisfy Google’s Recent Update

July 25, 2018
Webst Agency SEO blog post

” Most business models have focused on self-interest instead of user experience.” – Tim cook, CEO at Apple

Fancy layouts, wealthy features, and an informative content material are critical attributes to garner a excellent user experience provided your website has a quick loading speed. sure, the loading speed of your website is the final determining aspect for the success (or otherwise) of your business. This has been confirmed by means of none other than Google in its recent update. According to the update, a web site’s loading speed will now be  a rating factor for mobile searches.

Google had hitherto restrained the usage of web page loading speed to computing device searches only. However, the worldwide trend of a growing mobile utilization has brought about Google to adjust its method. Does the latest announcement from Google ring an alarm bell? it’s time your website’s loading speed changed into further improved to better your mobile search rankings. Sounds hard? no longer quite!

6 steps to Optimize Your website to decrease Its Loading Time

1. Minification of HTML, CSS, and JS by using GruntJS when coding is carried out by means of the use of HTML, CSS, and JS, internet developers normally use elements like enter, tab, and spaces to beautify the readability of the code. They make annotations (in places) along the code to give an explanation for the latter’s feature or objective as well. but, these entries turn out to be growing the scale of the net page and slow down its loading speed. To fix this, a task runner named GruntJS can be used to acquire minification of the code. The mission runner can put off factors like spaces, tabs, input, and annotations gift in the codes to reduce the size of the web page. moreover, the venture runner can compress pictures to cause them to leaner.

2.Bundling more than one CSS and JS in a single file
Optimizing a website means writing an enormous quantity of code, mainly in CSS and JS. This code is normally stored in more than one CSS and JS files, which will increase the quantity of HTTP requests. The task runner GruntJS can package more than one CSS and JS files in respective single documents. This facilitates to reduce the quantity of HTTP requests, facilitating the faster loading of code on your web pages.

3. Loading CSS and JS within the Footer section
Within the exceedingly competitive digital landscape, clients need brief access to facts. this means the website have to show the information (textual content-based) first and not wait for the loading of the heavier fancy layouts/animations. this may be done by loading the CSS and JS within the footer section. therefore, when the person types the website’s URL on the browser, the textual content-based content is displayed fast and the heavier format/animation surrounding the textual content pops up a bit later. This enhances the user experience a great deal.

4. Loading of JS
For the duration of the loading of an HTML website, if the browser encounters external JS hyperlinks, it suspends HTML loading till the JS code is obtained. This hinders the seamless loading of HTML and in the end delays the loading of the content material. To prevent this situation, there are two strategies:

  • Loading Asynchronously
    right here, an attribute known as Async, when added to JS, creates separate threads for each HTML and JS code. those threads assist the browser to fetch the code asynchronously, thereby hastening the loading of the website.
  • Lazy Loading using Defer
    right here, the attribute “Defer,” when added to JS, delays (examine, defers) the loading of JS till the procedure of HTML loading is finished.
  1. Lowering the number of HTTP Calls to within 30
    To reduce the loading time of a website, the number of HTTP calls (by way of the server) needs to be optimized to within 30. This element has been established by using the website as well.

6. Lazy Loading of pictures
The quick loading of a website is a pre-requisite to attaining a higher UX. To ensure this, the pictures which are present above the fold location are loaded first. as an example, if a website incorporates around one hundred pictures, then, rather than loading the entire one hundred pictures in a single swoop, only those that match above the fold (the scroll region) let’s say around 25 are loaded. The remaining pictures are loaded “lazily” (slowly) relying on the scrolling pattern of the user.

The above equipment and methodologies can assist in optimizing your website and increasing its loading speed. This optimization task will assist your business  in enhancing its mobile search rankings and reaching out to your target clients

All the best of luck on your business

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